Explore Savage Gear® for top-tier fishing equipment designed for the thrill of the catch. Browse our innovative freshwater & saltwater tackle to help you land your next trophy fish and become a part of our Savage World. 

Browse all Savage Gear® soft lures to help you attract any predatory fish (and a few others along the way). Our selection of soft lures are for those anglers who relentlessly pursue the challenging bite and require the best and most innovative gear on the water to do so. 

Chasing your fishing passion demands grit and spirit. Embrace the wild, cast fearlessly, and let nature's symphony inspire your journey. We are here to help you stay on top and show those predatory fish who the real apex predator is.

Savage Gear® is at the forefront of lure innovation with soft lures that mimic life in a number of habitats and are perfect for taunting those larger predatory fish into striking. 

Variety: We host a large selection of soft lures that are durable and fish just cannot resist on the water in a variety of colors including our Cannibal Shad, 4D Perch Shad, Savage Minnow, 4D Real Eel, Pro Grub, and so much more. 

Species: Savage lures can be used to target a large variety of predatory species including trout, bass, perch, zander, pike, and more.

Whether you're wading, kayaking, or bushwhacking your way to the water, we’ve got the stuff to take you where the biggest and toughest fish hide and increase your success rate with crazy lure designs and sizes.