Explore Savage Gear® for top-tier fishing equipment designed for the thrill of the catch. Shop our innovative freshwater & saltwater tackle to help you land your next trophy fish and become a part of our Savage World. 

See all Savage Gear® soft bait & lures to master any challenge. Savage Soft Baits offer finesse to fury and triggering explosive strikes with irresistible realism. 

Chasing your fishing passion demands grit and spirit. Embrace the wild, cast fearlessly, and let nature's symphony inspire your journey. We are here to help you stay on top and show those predatory fish who the real apex predator is.

Shop our crazy lure shapes and sizes today and find your confidence bait. Our bait paired with your search for spectacular fishing adventures is the formula for the perfect angling experience.

Variety: Our soft bait & lures include fan favorites like the 3D and Pulse Tail Bluegill, 3D Shrimp Weedless, Tough Toad, Shiner Loose Body Pulse Tail, Alien Eels, and much more.

Species: Our softbait lures target a variety of predatory fish such as bass, musky, walleye, tarpon, snook, and other predators! 

Whether you're wading, kayaking, or bushwhacking your way to the water, we’ve got the stuff to take you where the biggest and toughest fish hide and increase your success rate with crazy lure designs and sizes.