YOUR SECRET WEAPON IN THE HIGH-OCTANE WORLD OF FISHING.

We're anglers who love fishing just as much as you.

We know exactly what it means to use a game-changing product that can help you catch the fish of a lifetime.

EXPLORE SAVAGE

SAVAGE GEAR U.S.A.: DRIVEN BY INNOVATION

CATCHING MONSTER PIKE AND MUSKY ON VAST LAKES, DROPSHOTTING FOR BASS IN URBAN WATERWAYS, SEARCHING FOR SALTWATER PREDATORS ON ROCKY SHORES - WHATEVER YOUR LURE FISHING PASSION IS, SAVAGE GEAR SHARES IT WITH YOU.

Born out of a genuine love for modern lure fishing and its community, Savage Gear has been helping anglers around the world chase their dreams since 2005. We have grown from humble beginnings to become an all-encompassing brand that offers the best of the best in lures, rods, nets, accessories, clothing – and now even reels too. Explore Savage Gear Below...

SHOP NEW ITEMS FROM SAVAGE GEAR

Battletek Popping Spinning Rod

The 30 ton Toray Blank is fine-tuned to be ideal for anglers launching poppers, stick baits, and any other treble hooked plug into the horizon in the search of big fish.

Twitch Reaper Offshore

Sharply appealing visual features, a crisp erratic action, heavy duty hardware and infallible inner strength to deliver the sub-surface twitch bait every serious saltwater angler wish existed.

Duratech Dragon Tail Slug

Everything you loved about the original Dragontail in a smaller profile and our custom Duratech formulation, making it an extremely versatile lure across a variety of applications.

Structure Gill

The Structure Gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage of bass across the country, the bluegill.

Duratech NED Minnow

A multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate unsuspecting, feeding baitfish.

Watch how Savage Gear is Changing the Game

savage GEAR SALTwater Lures

With Savage Satlwater Lures, there is no need to compromise or play the guessing game: we have designs that are purpose-made to do the job.

SAVAGE GEAR FRESHWATER LURES

Our history is littered with gamechanging freshwater lures that have helped shape the course of modern fishing as we know it.

WE DON’T JUST MAKE PRODUCTS FOR THE SAKE OF IT...

We pour passion, innovation and experience into everything we do, pushing the boundaries of modern lure fishing and helping people catch more fish. It’s hard to know what will come next, but one that you can be sure of is that whatever the next big thing is in lure fishing, you know it will come from Savage Gear:

SAVAGE GEAR TERMINAL & TACKLE

SAVAGE GEAR FISHING RODS

EXPLORE NEW sAVAGE gEAR

SHOP SAVAGE GEAR BEST SELLERS

STRUCTURE GILL

FROM $5.99

4PLAY PRO

FROM $13.99

3D DUCK

FROM $17.99

WAKE SNAKE

FROM $20.99

3D MANIC SHRIMP

FROM $6.99

PULSE TAIL BLUEGILL RTF

FROM $10.99

4D LINE THRU PIKE

FROM $12.99

3D SHINE GLIDE

FROM $19.99

PULSE TAIL MULLET LINE THRU

FROM $14.99

DURATECH NED MINNOW

FROM $4.99

Savage Gear: Not Your Average Ugly Duck.

WELCOME TO A SAVAGE WORLD

MEET THE 3D Manic Shrimp

Specially designed tail for life like kicking action. The tail section is infused with a nylon mesh for increased durability. Rigged with a weighted ultra-sharp EWG hook.

MEET THE Pulse Tail Mullet LT

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters.

MEET THE 3D Wake Snake

Based on a scan of a real snake. The perfect baby snake imitation with a realistic swimming topwater action. It swims with a wide S action either on the surface or just below, depending on the selected tie point.